COVER STORY: The best of NYC real estate 2010
ABOVE: Kelly Kennedy Mack, President, Corcoran Sunshine
The best of NYC real estate 2010
The Real Deal's picks for the year's top buildings, brokers, giveaways and more
By Candace Taylor
December 2010
The
This month, The Real Deal is recognizing people and projects in the industry who managed to have stellar years despite the difficult economic conditions. To compile this list, we conducted an online survey, receiving more than 300 responses. We also got input from industry experts, gathered data from real estate listings aggregator StreetEasy, and relied on our judgment as 24/7 industry observers.
Best
When the General Theological Seminary first announced plans for a 17-story glass tower on its
The project's unique attributes appear to be attracting buyers. According to data from StreetEasy, 39 units at Chelsea Enclave have closed so far in 2010 for a total value of $109 million, making it one of this year's most successful projects in the city in terms of dollar volume of sales. The condop went on sale in 2008, just as Lehman Brothers was collapsing. That means the deals it's closing now aren't leftover contracts signed during the real estate boom. Instead, they are buyers the sales team persuaded to part with their money in the midst of a recession -- no small task. Of course, the Brodsky Organization, the developer, has had to cut prices in the building to get deals done. But the project is also one of only a few that appears free of lawsuits from buyers who are unhappy with the quality of the workmanship or trying to get out of their contracts.
Best New
This Noho luxury building -- where units start at around $3,600 per month -- has oak hardwood floors, stainless steel Liebherr refrigerators, and Bertazzoni gas ranges, along with a rooftop pool so popular that residents are now required to make reservations for groups larger than five. The formula seems to be hitting a sweet spot: Ever since the leasing office opened in June, units have flown off the shelves, and at high prices. According to the Atlantic Development Group, which built the project, 114 of the 144 units (including 10 at neighboring Skidmore House, which just started leasing) have already been rented. And at a time when other developers are hoping for $80 to $90 per square foot, units at 2 Cooper have gone for over $100 per square foot. (One three-bedroom with a library was leased for a whopping $119 per square foot.)
Peter Fine, CEO of Atlantic Development, told The Real Deal last month that the building's strong performance surprised even him. He attributed it to a dearth of luxury housing in the neighborhood. Plus, the social scene at the rooftop pool likely helped things along. "Twilight" actress Ashley Greene reportedly lives in the building.
Another contender for best rental is the Corner at 200 West, located at
Best
Last month, Houston Rockets owner Leslie Alexander sold his unfinished penthouse at Superior Ink for $31.5 million -- a new record for a condo sale below
The sale was a coup not only for Superior Ink, but for the developer, the Related Companies, which has managed to thrive this year despite tough conditions.
In 2010, Related closed 17 units at Superior Ink, grossing nearly $106 million. It also sold 35 units at the Brompton for a total value of $97 million, and 16 units at the
Related also had a big year in terms of its $1 billion Hudson Yards development deal. After a year-long delay, Related in May secured a lead investor --
The company also topped off
Best-Selling Developer: Extell Development Company
Gary Barnett's Extell is one of the most active and successful developers in the city right now, though also one of the most controversial. The company has been involved in a number of lawsuits involving its new residential condos.
At the Lucida, for example, an Extell affiliate sued brokerage Sloane Square NYC for breach of contract after the firm allegedly kept nearly $200,000 in advance commissions for deals that never closed. (In March, a New York State Supreme Court judge awarded a judgment in favor of Extell.)
The company has since sued several other brokerages to recover advance commissions, and The Real Deal reported that the Corcoran Group, Prudential Douglas Elliman and Sotheby's International Realty have either volunteered to return advance commissions or reached settlements with Extell.
Another high-profile fracas has occurred at the Rushmore, where a group of buyers claimed that they should be able to get out of their contracts because Extell failed to begin closings by a Sept. 1, 2008, deadline. Extell argued that the missed deadline was due to a "typo" and that closings were supposed to start a year later. In April, Attorney General (and now Governor-Elect) Andrew Cuomo ruled that Extell failed to back up the typo claim, and ordered the developer to release 41 buyers from disputed contracts.
Instead of conceding defeat, Extell fought back by filing a suit in New York State Supreme Court, arguing that Cuomo erred.
Amazingly, all this controversy doesn't appear to be keeping new buyers away. The Rushmore closed 68 units in 2010 -- more than any other
Best Firm or Division for Marketing New Development Condos: Corcoran Sunshine
One reason for Extell's success this year is Corcoran Sunshine, which is marketing its new developments and has managed to keep sales brisk despite all the litigation. But Corcoran Sunshine, headed by Kelly Kennedy Mack, doesn't just work with Extell. Of StreetEasy's 10 top-grossing
Viewed as a formidable competitor during the boom, Corcoran Sunshine has grabbed even more market share since the recession by taking over developments from other marketing firms. (Most recently, the company grabbed the
Best All-Around Brokers: Deborah Grubman and John Burger
Each spring, The Real Deal compiles a list of top city agents by number and dollar amount of listings. But that's only one measure of success. This time, we looked at the brokers who've had an especially good 2010, closing big deals in a tough climate, while earning rave reviews from colleagues and clients. Deborah Grubman falls squarely into that category. This summer, she and partner Carol Cohen had two huge closings: They sold movie producer Joe Roth's penthouse at
Not only did Grubman have a good year financially, but fellow brokers actually seem to like her -- no small feat in the cutthroat world of
Grubman is married to well-known entertainment lawyer Allen Grubman, making her Lizzie Grubman's stepmother. These connections give her access to a glittering roster of celebrity clients, like Rupert Murdoch and Vera Wang, but colleagues say she is never heard gossiping about them. And unlike some well-heeled brokers, Grubman isn't limited to
"I can [advise clients to] use her in different places, from the
Another well-respected broker who had an amazingly good year was Brown Harris Stevens' John Burger. In one of the priciest and most high-profile deals of 2010, he represented Conan O'Brien in the $25 million sale of his 17th-floor apartment at the Majestic on Central Park West. Meanwhile, Burger also sold an 11-room spread for $12 million, and an eight-room apartment for $6.9 million, both at
Grubman and Burger weren't the only two top brokers who did well this year, of course. Stribling's Alexa Lambert and the rest of the on-site sales team at the Plaza did some of the year's priciest deals. BHS's Elizabeth Sample and Brenda Powers sold a $15.5 million apartment at
Best Rental Broker: Caroline Bass, Citi Habitats
In 2008, Citi Habitats' Caroline Bass won REBNY's Residential Deal of the Year award in the residential rental category. At age 25, she was one of the younger agents ever to receive such an honor. Two years later, Bass is one of Citi Habitats' stars, especially when it comes to customer service, said Gary Malin, the firm's president.
"Caroline clearly understands that this business is all about long-term client relationships," said Malin, adding that she's received "myriad referrals and repeat business."
The company said it couldn't release her earnings, but said she is in the top 1 percent of producers at Citi Habitats, the city's largest rental firm.
Bass is known for renting units in her own apartment building -- 50 West 72nd Street -- to friends, and for her lavish "customer appreciation parties." At these events, Bass rents out a venue and provides cocktails and appetizers for her guests. Bass has won Citi Habitats' Outstanding Customer Service Award each year since 2007 and for the first two quarters of 2010.
Best Rookie Broker: Soly Halabi
Last year, few in
Halabi, who works at the small firm Venture Capital Properties, had done only a few retail deals before he began working with Slim, who he met through mutual friends in the Syrian-Mexican business community, Halabi has said. But now that Halabi has two high-profile deals under his belt, he's reportedly received inquiries from other wealthy clients.
However, it seems that Halabi may have made a rookie mistake by cutting high-powered broker Paula Del Nunzio out of the Duke Semans deal. Halabi and his firm are now being sued by Brown Harris Stevens, who claim that Halabi and Slim had conducted secret negotiations with the mansion's owner and purposefully waited until Del Nunzio's exclusive expired before signing contracts. In an industry dependent on relationships with other brokers, the incident may come back to haunt Halabi.
Best Broker Giveaway: Vespa
This fall, when Lifesaver Lofts at
"The Vespa promotion did spike interest from the brokers," said Noel Berk, a principal at Mercedes/Berk, the firm marketing Lifesaver Lofts. She said the firm is currently negotiating a number of contracts at the building, and the Vespa offer has been extended until Dec. 15.
Another notable giveaway is at new rental 55 Thompson, a former parking garage. The developers are offering a one-year lease on a Porsche Boxster to the agent who rents the most units in the first year (though some agents have suggested the firm should also pay for the cost of a garage). Leasing started in August, so there's a ways to go.
Best Back-from-the-Dead Residential Project: The
The Sheffield, previously known as
So when the Marketing Directors was hired early this year to restart sales, it had its work cut out for it. Along with Rose Associates, the building's property manager and original developer, the team changed the name of the building (dropping the "57"), slashed prices and revamped the marketing materials. The strategy is working surprisingly well. According to StreetEasy, the Sheffield is one of the top 10 bestselling condo projects in
When 15 Central Park West first hit the market, it quickly became the new condo of choice for celebrities in
Celebrity buyers in the
Another new condo currently drawing celebrities is architect Annabelle Selldorf's
Best website/marketing materials
Developer F&T Group recruited fashion designer Zac Posen to create the interiors at their new boutique condo, 16W21, in hopes of luring a "creative class" of high-end buyers. To help spread the word, they tapped the advertising agency Imagination to create an elaborate ad campaign that goes far beyond the normal new condo website.