Lawrence has built his reputation as a knowledgeable professional in the Manhattan luxury new development condominium market with 15 years of experience. He brings a dedicated approach to provide each client the real estate guidance, the highest level of attention and practical advise required for today's unique marketplace. "The buying and selling of a home is personal and emotional. The key to success is listening to the customer's needs and providing the knowledge, guidance and insight to aid in the decision-making process." Prior to joining Corcoran, Lawrence was a Senior Sales Director with the Corcoran Sunshine Marketing Group. While managing talented teams of agents, he successfully sold several of New York City's finest luxury new development projects, including Baccarat Hotel & Residences, 40 Mercer, 101 Warren, The Aldyn, The Astor and Manhattan House. Being involved in the pricing, design, floor plan layouts and creation of web-based and marketing materials for over 1,200 residences, Lawrence has developed an innovative and creative professionalism.