Get to Know Northwest Portland

Northwest Portland encompasses much of Portland’s most famous terrain, stretching from the verdant natural splendor of Forest Park along its western borders to the shores of the Willamette River on its eastern edges, while boasting some of the city’s best shopping, dining, and architecture in between. Here you’ll find Nob Hill’s NW 23rd Avenue, dubbed by the local wags as “trendy-third” and home to a slew of popular restaurants and boutiques; the Pearl District, with its many art galleries and Powell’s Books; and Slabtown, the latest contender for Portland’s title of most hipster nabe. Simpsons fans might recognize many of the streets in Northwest’s Alphabet District, where the alphabetically ordered street names like Flanders and Lovejoy provided Portland-native Matt Groening with plenty of inspiration for his characters. Architecturally, Northwest Portland offers everything from historic Victorian homes and Craftsman bungalows to new construction condos and converted lofts.

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Living in Portland, OR

Portland is a city that’s almost close to perfect, an astonishingly beautiful and lush destination that has an incredibly well-defined sense of self. Portland residents are a welcoming bunch and pride themselves on their community spirit, with each neighborhood serving as its own little local village. Sure, Portland’s fondness for analog culture in a digital world might be frequently satirized, but the vintage clothing–clad, kombucha- and craft-beer-drinking denizens of the Rose City are sitting pretty, knowing that they’ve been ahead of the curve in cool for decades. And though Portland has many (many!) record stores, bookstores, and farmers markets (all with the benefit of no sales tax on any purchase), the area does boast its own well-known tech corridor, the Silicon Forest. Portland also has a strong advertising agency scene, where creatives compete for Nike and Adidas accounts, as both rival shoe companies are headquartered in the region.