The New York Times

The Next Amenity? Furnished Condos

By: Hannah Selinger
Published: 3/16/2021Source: The New York Times

Featuring Kane Manera's listing at 30 Park Place, Tribeca: 


The Next Amenity? Furnished Condos
Developers are catering to buyers who want a true move-in experience, with the furniture already in place.
By Hannah Selinger
March 16, 2021
Developers looking for new ways to market apartments during the pandemic have decided that more is better, so they have begun to offer buyers furnished apartments, solving two design problems: many people are wary about shopping in stores and are also leery of the current backlogs in the home furnishings market.
The furnished apartments provide a move-in-ready experience with packages available that can include items from window coverings to bedroom linens and everything in between. Many of these buildings are dealing with the manufacturers directly, avoiding supply-chain issues.
In New York, buyers can walk into fully outfitted luxury condominiums at places like 40 Bleecker, in NoHo, which has established a symbiotic relationship with the designer co-op Colony. Unfurnished two-bedroom, two-bath apartments at 40 Bleecker begin at $3.365 million, with the most expensive three-bedroom, three-and-a-half-bath apartment asking $5.96 million. Three furnished units currently on the market are priced at $3.6 million, $5.275 million, and $5.7 million, and include items like lighting, textiles, and bedding, though the price of the furnishings and other extras is in addition to the listing price (items are priced individually, but buyers can also purchase these apartments as they are staged).
At 30 Park Place Four Seasons Private Residences, a luxury complex in TriBeCa, units come fully furnished with a package designed by Santopietro Interiors and Interior Marketing Group. These homes range in price from just over $8 million for a four-bedroom, four-and-a-half-bath home to $25 million for a three-bedroom, four-and-a-half-bath terraced penthouse and a five-bedroom, six-and-a-half-bath duplex penthouse. Prices of these homes include furniture and sumptuous extras, like stocked libraries and wet bars.
Copyright © 2021 The New York Times Company. Reprinted with Permission. Hannah Selinger/The New York Times.